About Me
Pet mom, INTJ, explorer, and lover of designing innovative technology. I'm a critical thinker with a knack for organization. My favorite challenge is taking something super complex and making it simple. I take a no-ego approach to design where I strive to make data-based decisions and the best idea always wins.
ABOUT ME
Random Interests & Facts
My introduction to UX design
I initially went to school for music. I learned about my love for UX Design while working at a music/tech start-up that underwent a complete product rebuild. As part of a small team I ended up having a huge role in developing the new product. I fell in love with the user interviews, brainstorming sessions, sketching wireframes, and working with both creative and technically-minded people. I left the company to formally study UX design and pursue it as my new career path.
How music relates to UX
Double majoring and double minoring in college
Go ahead and stereotype me because I was indeed a nerd. Running from class to class, always ahead on assignments, student ambassador, summa cum laude, and stressed... but thriving. I also had 3 or 4 jobs at a time throughout all of college. I guess you could say time-management is my hobby.
My three kitties
Being a working mom is hard, but I make it work for my beautiful kits. That's "kits" not "kids". Meaning kittens. I have Boy (Golden Tabby), Bee (Tortie), and Berlioz (Black Domestic Short Hair). ***Please note before asking about my cats: you will need to set aside at least 1 hour for the slide show.
Eating vegan
I've been vegetarian my whole life and vegan for the past 8 years. When I was little, my mom asked me if I wanted to eat a hamburger. I asked what it's made of and she said "an animal". I said "ew no" and BAM life decision made. I promise I'm not annoying about it, but I will tell you the best vegan spots around town and share delicious recipes if asked.
Playing Nancy Drew PC games
By day, I'm a skilled product designer. By night, I channel my inner sleuth, diving into the mystery-filled world of Nancy Drew PC games. There's nothing quite like solving puzzles, uncovering clues, and cracking a case.
My neuroscientist sister
I bet my sister is cooler than your sister (this argument may contain bias). She got her Ph.D in Behavioral and Cognitive Neuroscience and makes machine learning models that predict your health patterns. She currently works at Oura, which makes wearable rings that give you insights and predictions about your health.
RESUME
Work Experience
RITHUM
Senior Product Designer
July 2023 - April 2024
Led design initiatives across 8+ product and engineering teams for the world’s leading multi-channel eCommerce platform.
Designed a recommendations feature driving over $50 million in gross merchandise value (GMV).
Designed and tested an AI-powered data mapping experience that reduced user effort from days to minutes.
Led a company rebrand for the ChannelAdvisor user interface, modernizing and unifying the product suite.
Usability tested an Artificial Intelligence data suggestions tool, resulting in the need for a redesign.
Managed the design system and component library, establishing scalable patterns and guiding principles.
CHANNELADVISOR
Product Designer
February 2021 - July 2023
Delivered exceptional design solutions by prioritizing agile design practices, in-depth research, and innovative thinking.
Designed a digital marketing dashboard featuring advanced data visualization and complex drill-down capabilities.
Revamped the onboarding experience by introducing a step-by-step guide for launching on new marketplaces.
Conducted over 50 user interviews, mapping the entire end-to-end customer journey for deeper insights.
Built a component library in Figma from scratch, resulting in more cohesive and precise design outcomes.
FREELANCE
UX/UI Designer
May 2020 - February 2021
Completed a variety of design and research freelance projects while pursuing continuous learning.
Designed a task management platform tailored for a music booking agency, streamlining their operations.
Provided usability consulting for multiple products, leveraging insights as a dedicated user tester.
Completed 10+ courses in UX/UI design, theory, and research, broadening skill sets and knowledge.
Delivered 5 full-scale portfolio projects, from initial research to high-fidelity design prototypes.
ROADNATION
UX Designer
August 2019 - May 2020
Executed design and research for this 0-1 music tech startup, guiding the product from initial concept to launch.
Designed wireframes for both client and end-user interfaces, ensuring a seamless experience.
Developed user personas and streamlined complex user flows to enhance usability.
Conducted 30+ user interviews and usability tests to refine product features.
Collaborated with product managers, UI designers, and engineers to iteratively plan, design, and build.