About Me
Pet mom, INTJ, explorer, and lover of designing innovative technology. I'm a critical thinker with a knack for organization. My favorite challenge is taking something super complex and making it simple. I take a no-ego approach to design where I strive to make data-based decisions and the best idea always wins.
RESUME
Experience
Senior UX Designer
DAXKO
Led web and mobile product design for the top operational software in the health & wellness space for gyms serving over 25 million members.
Founded and led a design system engineering team, significantly accelerating adoption.
Delivered concept designs, securing a $2B enterprise client.
Spearheaded internal AI optimization initiatives, establishing workflows adopted across teams.
Identified 20+ UX quick wins to urgently address low NPS scores.
Designed a 0-1 onboarding journey to reduce churn in the first 6-months.
Improved core membership management flows that accounted for 58% of support tickets.
Established Figma branching protocols and reusable file templates, adopted across the design team.
Optimized legacy Figma components, boosting file performance by 140%, enabling rapid iteration.
Executed an A/B test via live webinar and targeted Lyssna survey for home page optimization.
Senior Product Designer
RITHUM
Led design initiatives across 8+ product and engineering teams for the world’s leading multi-channel e-commerce platform.
Designed a recommendations feature generating $50 million+ in GMV within 3 months of release.
Pioneered the company's first AI feature for product categorization, reducing user effort from days to minutes.
Led a company rebrand for the user interface, modernizing and unifying the product suite.
Managed the enterprise design system, establishing scalable patterns and guidelines.
Product Designer
CHANNELADVISOR
Drove end-to-end product design for this data heavy enterprise e-commerce tool.
Designed a digital marketing dashboard with complex data visualization and drill-down capabilities.
Revamped user onboarding through a step-by-step guided experience to launch on new marketplaces.
Conducted 50 user interviews to map the end-to-end customer journey, identifying critical friction.
Constructed a Figma component library from scratch, improving design consistency across platforms.
UX/UI Designer
FREELANCE
Completed a variety of design and research freelance projects while pursuing continuous learning.
Designed an operations management platform for a booking agency, streamlining workflow efficiency.
Completed 10 advanced courses in UX/UI design and 5 full-scale portfolio design projects.
Provided usability consulting for 10+ digital products, authoring detailed heuristic evaluations and testing reports.
UX Designer
ROADNATION
Executed design and research for this 0-1 music tech startup, guiding the product from initial concept to launch.
Architected user flows and wireframes for both admin-facing and user-facing web application portals.
Executed 30+ user interviews and usability testing sessions, translating feedback into refined user stories.
Held whiteboarding brainstorm sessions with product managers, designers, engineers, and clients in our beta group.
ABOUT ME
Random Interests & Facts
My introduction to UX design
I initially went to school for music. I learned about my love for UX Design while working at a music tech start-up that underwent a complete product rebuild. As part of a small team I ended up having a huge role in developing the new product. I fell in love with the user interviews, brainstorming sessions, sketching wireframes, and working with both creative and technically-minded people. I left the company to formally study UX design and pursue it as my new career path.
My AI engineer sister
I bet my sister is cooler than your sister (this argument may contain bias). She got her Ph.D in Behavioral and Cognitive Neuroscience and makes machine learning models that predict your health patterns. She's worked at Google X, Google, and Oura!
Double majoring and double minoring in college
Go ahead and stereotype me because I was indeed a nerd. Running from class to class, always ahead on assignments, student ambassador, summa cum laude, and stressed... but thriving. I also had 3 or 4 jobs at a time throughout all of college. I guess you could say time-management is my hobby.
Playing Nancy Drew PC games
By day, I'm a skilled product designer. By night, I channel my inner sleuth, diving into the mystery-filled world of Nancy Drew PC games. There's nothing quite like solving puzzles, uncovering clues, and cracking a case.
Eating vegan
I've been vegetarian my whole life and vegan for the past 8 years. When I was little, my mom asked me if I wanted to eat a hamburger. I asked what it's made of and she said "an animal". I said "ew no" and BAM life decision made. I promise I'm not annoying about it, but I will tell you the best vegan spots around town and share delicious recipes if asked.
My three kitties
Being a working mom is hard, but I make it work for my beautiful kits. That's "kits" not "kids". Meaning kittens. I have Boy (Golden Tabby), Bee (Tortie), and Berlioz (Black Domestic Short Hair). ***Please note before asking about my cats: you will need to set aside at least 1 hour for the slide show.