$50M+
GMV in 3 months from my recommendations feature
$2B
Enterprise client secured with my concept designs
30M+
People use the products I've designed
200+
User interviews and usability sessions led
HOW I GOT HERE
I went to university for arts and music, planning to become a mixing engineer or a symphony conductor. Plot twist: a job at a music tech startup put me at the center of rebuilding their product, and I loved every second of it.
I was hooked on the brainstorming sessions, sketching wireframes, user testing, and working with both creative and technically-minded people. It lights up the same parts of my brain that music theory did. After studying further, it turned out UX design was the perfect mix of everything I loved.
EXPERIENCE
7+ years in complex SaaS
Senior UX Designer
DAXKO
Led web and mobile product design for the top operational software in the health & wellness space for gyms serving over 25 million members.
Designed a 0-1 onboarding journey to reduce churn in the first 6-months.
Prototyped an AI natural language and agentic chat for student ranks and progression with Claude.
Founded and led a design system engineering team, significantly accelerating adoption.
Identified 20+ UX quick wins to urgently address low NPS scores.
Spearheaded internal AI optimization initiatives, establishing workflows adopted across teams.
Improved core membership management flows that accounted for 58% of support tickets.
Established Figma branching protocols and reusable file templates, adopted across the design team.
Optimized legacy Figma components, boosting file performance by 140%, enabling rapid iteration.
Executed an A/B test via live webinar and targeted Lyssna survey for home page optimization.
Delivered concept designs, securing a $2B enterprise client.
Senior Product Designer
RITHUM
Led design initiatives across 8+ product and engineering teams for the world’s leading multi-channel e-commerce platform.
Designed a recommendations feature generating $50 million+ in GMV within 3 months of release.
Pioneered the company's first AI feature for product categorization, reducing user effort from days to minutes.
Led a company rebrand for the user interface, modernizing and unifying the product suite.
Managed the enterprise design system, establishing scalable patterns and guidelines.
Product Designer
CHANNELADVISOR
Drove end-to-end product design for this data heavy enterprise e-commerce tool.
Designed a digital marketing dashboard with complex data visualization and drill-down capabilities.
Revamped user onboarding through a step-by-step guided experience to launch on new marketplaces.
Conducted 50 user interviews to map the end-to-end customer journey, identifying critical friction.
Constructed a Figma component library from scratch, improving design consistency across platforms.
UX/UI Designer
FREELANCE
Completed a variety of design and research freelance projects while pursuing continuous learning.
Designed an operations management platform for a booking agency, streamlining workflow efficiency.
Completed 10 advanced courses in UX/UI design and 5 full-scale portfolio design projects.
Provided usability consulting for 10+ digital products, authoring detailed heuristic evaluations and testing reports.
UX Designer
ROADNATION
Executed design and research for this 0-1 music tech startup, guiding the product from initial concept to launch.
Architected user flows and wireframes for both admin-facing and user-facing web application portals.
Executed 30+ user interviews and usability testing sessions, translating feedback into refined user stories.
Held whiteboarding brainstorm sessions with product managers, designers, engineers, and clients in our beta group.
OFF THE CLOCK
A bit more about me
My three children
Boy
Bee
Bear
*Please note before asking about my cats: you will need to set aside at least 1 hour for the slide show.
Vegan for 10 years
MYSTERY LOVER
Recreating Nancy Drew PC games in real life
I create escape-room-esque games for my friends. They're embarrassingly elaborate…
COLLEGE
Double major, double minor, summa cum laude
Plus 3 or 4 jobs at a time. I guess you could say time-management is my hobby.
FAMILY
My super cool sister
She has a Ph.D. in neuroscience and builds AI/ML models that predict health patterns. She's worked at Oura and Google!